Life should be more colourful.
At the very core of Jacqueline Burchell lies a simple principle: Life should be more colourful. We want a world that has an abundance of variety and choices for women to choose from. They shouldn't have to compromise for what they truly love. We believe that girls can become anything and everything they set their heart upon. And for us, we're starting with what we know best. Colour.
Where did this love of colour come from? It all began with our customers. Fifteen years ago, in a quiet corner of Holland Village, a Nail Salon opened with the goal of offering as many colour choices to their customers as possible. In a world limited to the monotony of 32 colour choices, it was a refreshing, bold statement. Customers adored the humble, quaint salon that offered choice, great service and blissful pampering.
Those same values are what forms the basis of Jacqueline Burchell. Today, we have one of the largest collections of Gel Polish in the world and a Nail Lacquer catalogue that will wow you with unique offerings. We don't stay ahead of the trends, we create them. We will go out of our way to ensure that you absolutely love our products. And more importantly, we guarantee that your customers will love you for using us.
Researched & Developed In Singapore
We are proud to be Singapore bred. But what does that really mean? If you look at Singapore itself, it's a melting pot of people and ideas. It is at the crossroads of Western and Eastern culture and it melds the two together with extraordinary efficiency.
That same capability runs through our veins. We take the best ideas and people from all across the world to create a creative fondue of ideas. If you ever chance upon the opportunity to visit our head office, it will not be out of place to hear an array of different languages and dialects being spoken. We are as diverse as the country we were bred in.
Having said all that, our customer's safety is our number one priority. Every product bearing our logo is tested under rigorous standards to ensure that only the best products leave our warehouse. We go to great lengths to keep our products safe from nasty chemicals such as Toluene, Formaldehyde and Dibutyl Phthalate. These tests are conducted by the Swiss certification firm SGS.